Multi-Course Comparison of Traditional versus Web-based Course Delivery Systems

Author Biographies

J. Michael Weber, PhD is Associate Professor of Marketing at Mercer University in Atlanta, GA. He received his B.S. from the University of Florida, an MBA from the University of West Florida, and a Ph.D. in Business from Louisiana State University. He has published in the Academy of Marketing Studies Journal, International Journal of Business Disciplines, Journal of Vacation Marketing, Journal of Hospitality and Leisure Management, Journal of Fashion Marketing and Management, Journal of Environmental Education, and the Journal of Retail Banking Services. His current research interests include; Relationship Marketing, Consumer Behavior, Entrepreneurship, Teaching Methodologies, Electronic Commerce, Tourism Marketing, and Cross-Cultural Marketing. Dr. Weber may be reached at WEBER_JM@Mercer.edu.

Ron Lennon, PhD is Professor of Marketing, at Barry University in Miami, FL. He received his Ph.D. in Business from the University of Maryland. His current research interests encompass many different areas, including; Electronic commerce; Brand Loyalty; Northern Ireland tourism; Sports Marketing and Generational Cohorts as segmentation variables. He has been published in: International Journal of Tourism Research; Journal of Hospitality and Leisure Management; Tourism Analysis; Journal of Targeting, Measurement and Analysis for Marketing; Journal of Vacation Marketing; Mountain Plains Journal of Business and Economics; Journal of the Association of Marketing Educators; and International Journal of Contemporary Hospitality Management.