Customer Decision Support Systems: Resources for Student Decision Making

Author Biographies

Cara Okleshen Peters, Ph.D., is Assistant Professor in the Management and Marketing Department at Winthrop University in Rock Hill, South Carolina.  She holds a B.A. in Management from Luther College, and an M.B.A. and Ph.D. in Business Administration from the University of Nebraska.  She has taught Principles of Marketing, Advertising, E-commerce, Marketing Management, and Qualitative Market Research at both the graduate and undergraduate levels.  Her first teaching position was at the University of Georgia.  She then moved to the University of North Carolina-Charlotte.  She became a faculty member at Winthrop University in the Fall of 2004.  Dr. Peters has published in numerous conference proceedings and peer-reviewed journals, including the Journal of Consumer Psychology, Consumption, Markets, and Culture, and the Journal of the Academy of Marketing Science.  Dr. Peters may be reached at petersc@winthrop.edu.

David A. Bradbard, Ph.D., is Professor in the Management and Marketing Department at Winthrop University in Rock Hill, South Carolina.  He teaches courses in Management Information Systems and Application Software in the undergraduate and graduate programs.  Before joining Winthrop University, he taught at Auburn University for ten years.  His research interests include database management systems, microcomputer applications, and business uses of the Internet.  He has published over 45 papers that have appeared in scholarly journals or professional meetings.  He maintains professional affiliations with the Association of Computing Machinery, Association of Computing Machinery Special Interest Group on Management Information Systems, National Decision Sciences Institute, Southeast Decision Sciences Institute, International Association for Computing Systems, and the Association for Information Systems.

Mary C. Martin, Ph.D., is Interim Chair of the Department of Management and Marketing at Fort Hays State University in Fort Hays, Kansas.  She has a Ph.D. from the University of Nebraska-Lincoln, an M.B.A. from Fort Hays State University, and a B.S. from Kansas State University.  She currently teaches courses in e-commerce, international marketing, and marketing principles.  Prior to joining the faculty at FHSU, Dr. Martin was co-founder of a strategic consulting firm in Charlotte, NC that offered clients marketing plans, marketing research, organizational strategy, business plans, and e-business seminars.  Before that, she was Director of Marketing for a company that produced interior decorative coatings for aircraft. While there, she developed web-driven and traditional marketing strategies, including website promotion, design, construction, and maintenance.  Dr. Martin was previously a member of the graduate faculty of The University of North Carolina at Charlotte and Winthrop University. She has published in numerous conference proceedings and peer-reviewed journals, including the Journal of Advertising, Journal of Public Policy & Marketing, and Research in Consumer Behavior.    Dr. Martin may be reached at mmartin@fhsu.edu